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Video Press Release Writing Secret Formula

Okay, we recently covered how you can use press releases for free publicity without spending a dime. Now we want to explain the secret formula for using press releases.

Part 2



Highlights:

- Your Press Release Should Address A Newsworthy Topic

Basic Who, What, When, Why, Where, How, and Call to Action

- Who - Tell who is involved, products, services, and goods
- What - Stress what makes it news, stay inline with being newsworthy
- When - Provide answers for when it happens (Timeframe)
- Why - Reveal why this is news
- Where - Provide answers about where (Location)
- How –Express the purpose of how it will happen
- Call to Action – Engage in persuasion to make people act

Video How-to Use Press Releases for Free Publicity Without Spending a Dime

Here is the secret formula to use press releases for free publicity exposure! How about landing a press release for top SERP in the leading search engine in ONE day? We did it! Listen to the video to find out how press releases can help build exposure for your branding image.

Part 1



We used PR-Inside(FREE Service)! Did NOT Spend a Dime!

Credible Pickups

Google News

Bing News

USAToday.com (Georgia)

USAToday.com (Atlanta)

SERP: Atlanta Holiday Attractions

Our press release on first page of GOOGLE web search!

Top Six Least ReTweetable Words on Twitter

The power of one Tweet released on Twitter has the ability to reach millions through secondary order followers. Which is why you should want what you Tweet to be Retweeted OVER and OVER. So how do you get followers, friends, and fans to promote what you Tweet?

First you should figure out what it takes to get Retweeted. Dan Zarrella has all the answers about what it really takes to get retweeted! Check it out.

Least ReTweetable Words

1. Game
2. Going
3. haha
4. lol
5. but
6. watching

Now go spread some Retweets!

Picture This How-to Start Using Flickr to Promote Your Business Online

A picture is worth a 1000 words. How about using pictures to engage potential customers, clients, fans, followers, etc? As the demand for social media networking continues to grow you will need to become more creative when it comes to marketing and promotions.

Flickr offers an excellent gateway to promote your business with pictures. So tryout these crafty tips to promote your business online using Flickr one of the largest image archives and communities online.

1. Share quality photos – As mentioned above, the most important tip when it comes to Flickr is to actually share good photography. This doesn’t mean going out and getting a professional photographer. Those images are great for your website, but Flickr works best when you share more authentic “real life” photos. To take great ones, you may want to upgrade your point and shoot to a real Digital SLR camera with a high quality lens. With photography, the quality of your camera can often be the only change you need to make to dramatically improve your photos.

2. Go Pro - Getting a Flickr "Pro" account is like the green fees in golf. Of course, you can upload up to 200 images for free and have an account without paying, but you don't get the "pro" icon next to your name and your account doesn't have the same authority for members of the community. If you are going to use Flickr to do any marketing, put up the 25 bucks and get yourself a pro account. (PS - I'm not getting any commission from anyone for telling you that!)

3. Create Collection homepages - Flickr photos are arranged into sets and collections. Sets are like photo galleries or albums, and collections group various photo albums together. As you organize your photos, think about how to make each set about a certain them, and then group them together into collections. Once you have a collection homepage, this can be the public URL that you send people to. This way, you could use the same URL even while you add new galleries to the collection each day.

4. Think thumbnails - Sets, collections and individual images are represented by thumbnails. These are the visual elements that need to engage someone before they are inspired to click and delve further into your account. When you take and crop your photos, paying attention to how the thumbnails look matters. More importantly, whenever you create a new set the thumbnail is set by the first image. Make sure you change it to the one that offers the most compelling reason to click and see the rest of the set.

5. Tag properly - Tagging sometimes seems like the online equivalent of going to the dentist, you know you should do it but always manage to put it off in place of doing something else first. On Flickr, tags are a big reason that people can find images and tagging yours properly is a necessary step. Use the right descriptive keywords, but also check and see what people are already searching for and see if any of those tags may apply to your images. Aside from direct links, many of your image views on Flickr will likely come from people searching for these tags.

6. Share real time - One of the most powerful benefits of Flickr is that when you are at an event or something current that people are likely to care about in a particular timeframe, speed of getting photos online matters. If you have a blog, configure it to work with Flickr. If you are using a computer, use the Flickr Uploadr tool to get your images online faster. The closer to your event you can get your photos up, the more likely it is that people will use them to refer to, share with others and drive traffic to.

7. Join and contribute to groups - No matter what you are taking pictures of, chances are there is a Flickr group with others who are already sharing photos of it. People who are active in Flickr groups tend to also be some of Flickr's most active (and often influential) members. As a result, joining groups not only lets you be part of a greater community and conversation on a certain theme, it can often give you a direct connection to Flickr users who really matter. Remember, what you post into a group must be relevant and on topic or else you risk alienating yourself and your brand.

8. Actively promote and approve reuse - Lots of services, bloggers and media are now using Flickr images to power their own stories and media. Once you start getting your imagery noticed, you will likely start to receive invitations for permission to reuse your photos. This means your photos are gaining traction. Try to approve the requests quickly and encourage more people to use your images ... and credit you properly for them, of course.

9. Enable stats - Flickr has a great tool which allows you to get deeper metrics on your photos. With these stats, you can see which ones of your photos proved to be the most popular or shared from person to person, and also what sites are driving people to your photo collections.

10. Keep going – Once you start using Flickr to promote your business, the toughest thing can be to keep uploading good content. Doing this means that you need to treat almost every event as a chance to create more images for your gallery, from participating in conferences to everyday life. If you start to use Flickr for marketing, your ongoing challenge will be to avoid having one big spike and then no more activity.

Starting a PR Media Virus worth $1 Million Dollars in Free Publicity

Can you imagine how much $1 million dollars worth of free publicity could help expand your goods, products, services, cause or brand? Just picture the exposure, sales, referrals, etc that you could receive from $1 million dollars of free publicity!

Even though big corporations often still spend millions and millions on advertising to increase exposure. There is nothing more organic than FREE publicity. So how do you get over $1 million dollars in free publicity? There is a secret formula to make this happen and actually spend zero dollars!

The art of PR also know as public relations is the fastest method to receive over $1 million dollars in free publicity. This is an organic approach to help brand and build credibility. The best way to make a brand sustainable is to build organic credibility. So in short, paid SEO, paid advertising, paid ANYTHING holds no weight over organic publicity.

So what is the secret to receive $1 million dollars in FREE publicity? There are seven steps to make this happen.

Following these instructions is the secret formula to receiving $1 million dollars in free publicity. Receive media pick ups and storyline features in major newspapers, magazines, blogs, etc. Interviews for television, radio, podcasts, etc. the ultimate PR plan to make Oprah call you!

1. Create Newsworthy Media Virus – If your storyline is not newsworthy no media outlet is going to pick it up or even want to talk about it for that matter.

2. Identify Media Virus Target Audience – Who do you perceive your ideal target audience to be? Identify all of the primary media outlets, including social media and Internet marketing that will help you to reach this audience. The media outlets will deliver your message to your ideal target audience.

3. Expand Media Virus Exposure – Expose your media virus to the best matched media outlets to deliver your message to your ideal target audience. Connect with credible media sources, outlets, individuals, social media networks, etc.

4. Establish Media Virus Sound Bite – What is it about the media virus storyline that makes it standout in the crowd? What features and benefits make it special?

5. Pitch Media Virus Relationships – Offer inside overview to expand and spread media virus. Build media relationships and pitch storylines to increase media virus awareness.

6. Capture Media Virus Attention - Continue to capture attention about the media virus. Utilize social media networks to continue to communicate and expand media virus exposure to further new media viruses that add value.

7. Produce Media Virus Credibility – The main ingredient to keep a media virus spreading and exposing others is to keep building credibility. This will help the media virus to remain alive and sustainable to continue to spread over and over.

The more free publicity you receive the more your media virus will spread. If you have a clear developed newsworthy message your media virus should spread to major media outlets. A positive feature storyline in only a few major media outlets is worth millions in free publicity.

Five Steps to Keep Trademark Brands Alive Forever

Truly a trademark is one of the most important assets for marketing products or services. For small and home based businesses a trademark is ideal to build brand awareness. Adding a trademark is a solution to standout in the crowd and key to building a sustainable brand.

A trademark can live forever unlike patents and copyrights. The one necessary element to keep a trademark alive is to use it! Usage of a trademark is what will consistently keep it alive forever. An active utilized trademark in interstate commerce is guaranteed protection even if the trademark was never officially registered with the U.S. Patent and Trademark Office as long as it is being used.

YOURTRADEMARKNAME™

By adding TM to the trademark name and using the trademark it is protected. However, it is a very good idea to make sure that the trademark name is not associated with a similar or like name. This can easily be done by doing a search at the U.S. Patent and Trademark Office. If you are unsure about a trademark infringement you should consult with an attorney before using the trademark.

Five Steps to Keep Trademark Brands Alive Forever

1. Display the trademark in distinctive style to set it apart from non-trademark copy.
2. Present use of the mark such as “trademark” “tm” “brand” “registered”
3. Never use the trademark outside of its correct grammatical form. Always make sure that it is only used as an adjective.
4. Always follow the generic word with the use of the trademark.
5. NEVER modify the trademark.


Building credibility using a trademark brand puts small and home based businesses in a better marketing position. The brand awareness exposure adds value to the products and services offered. Use the trademark to brand for marketing, promotions, websites, blogs, Internet, social media, etc.