Okay, we recently covered how you can use press releases for free publicity without spending a dime. Now we want to explain the secret formula for using press releases.
Part 2
Highlights:
- Your Press Release Should Address A Newsworthy Topic
Basic Who, What, When, Why, Where, How, and Call to Action
- Who - Tell who is involved, products, services, and goods
- What - Stress what makes it news, stay inline with being newsworthy
- When - Provide answers for when it happens (Timeframe)
- Why - Reveal why this is news
- Where - Provide answers about where (Location)
- How –Express the purpose of how it will happen
- Call to Action – Engage in persuasion to make people act
Thursday, December 10, 2009
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